Etsy Excellence: The Simple Guide to Creating a Thriving Etsy Business, by Tycho Press
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Etsy Excellence: The Simple Guide to Creating a Thriving Etsy Business, by Tycho Press
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The Ambitious Crafter's Guide to a Profitable Etsy Shop More than a marketplace, Etsy is a community--and being an active, informed member can lead to lucrative results. This book provides actionable steps to help shop owners engage the Etsy community in authentic ways that attract buyers and generate sales. The best Etsy shops stand out among the sea of sellers and a draw loyal customer base, but how they've done it isn't--and shouldn't be--a secret. In these pages, top Etsy sellers share the tools that have helped them, the changes they made that yielded positive results, and their best advice for achieving and sustaining a successful Etsy shop. Beyond sellers' words of wisdom, this book offers a roadmap all Etsy sellers can follow in order to:
- Choose keywords and tags to drive traffic to your Etsy shop
- Photograph your products for maximum appeal
- Create a unique Etsy shop that stands out
- Write winning product descriptions
- Price your goods appropriately
- Market your products effectively on social media platforms
- Maintain lasting relationships with your Etsy customers
- Diversify your Etsy product offerings
- Amazon Sales Rank: #225288 in Books
- Brand: Tycho Press
- Published on: 2015-06-23
- Original language: English
- Number of items: 1
- Dimensions: 7.00" h x .35" w x 5.00" l, .35 pounds
- Binding: Paperback
- 130 pages
Where to Download Etsy Excellence: The Simple Guide to Creating a Thriving Etsy Business, by Tycho Press
Most helpful customer reviews
19 of 19 people found the following review helpful. Geared toward the person who already has an easy shop and is looking to stand out from the crowd. By malvina Granovskaya I have always been interested to learn more about the Etsy business model and what it entails. I am a stay at home mom, so having the ability to start up a small business and work from home is something that I have definitely considered. I have also shopped on Etsy and wanted to know more about what starting up an Etsy business entails and how to turn a profit. This book did a nice job giving a brief history of Etsy. This book is geared toward the person who has a serious business model in mind and is ready to expand their shop. While I appreciate the detail that the authors took to outline the importance of being motivated and having a clear idea and goals in mind. I felt that too much time was spent on that. I also found that the chapters were lengthy and provided grand visions rather than more of a "how to." In today's world I think many people look for a quick fix and after reading most of this book, I learned that setting up an Etsy shop may be simple, but having it stand out from the crowd requires lots of work with regards to marketing, social media, etc. I would have loved a more simple and concise book. I received this book in exchange for my honest and unbiased feedback.
8 of 9 people found the following review helpful. Very informative guide By Angie Bailey I found this to be an extremely informative guide for anybody with an Etsy shop or for anybody thinking about starting one. After reading this guide, you'll start thinking about yourself as a small business owner. This guide focuses on common mistakes and ways to avoid them, how to maximize sales, using tags and keywords appropriately, best ways to package and ship your products, best ways to promote via social media, and how to improve your customer service. You'll also learn ways to connect with the Etsy community. This guide also includes a few Q&A's with real Etsy shop owners where they will talk about their challenges and give tips, etc. A lot of the information is repetitive but it's presented nicely.*Disclosure: I received a free copy of this book in exchange for my honest review. No other compensation was received. All opinions expressed are my own.
9 of 11 people found the following review helpful. The information provided was really useful. The background information on the Etsy platform itself ... By Colleen This book was well written and thought out. The information provided was really useful. The background information on the Etsy platform itself was really great, since that’s not really “common knowledge” type of stuff. The author also provided great insight on some really important things to know if you are starting (or have already started) your own online business, like using social media to boost sales and take your business to the next level, common mistakes sellers can make and even tips on how to avoid them! There were also sections on improving customer service and shipping, really important topics for business owners!I don’t sell on Etsy but I have purchased quite a few things, including a really cute engagement mug and more recently, I spent hours looking at wedding invitations and cake toppers. I can tell you that I bypassed some Etsy sellers (who were probably really great) based solely on their page. When there are other sellers, who are just as accessible, with the same or very similar product, you really need those great photos, DESCRIPTIVE descriptions, measurements as well as competitive cost. Without that, you get lost in the crowd. The author was dead-on with that section.The book was definitely an easy read, with a ton of information and I think it gives the reader a pretty good handle on what is involved. I would definitely recommend to someone who is looking to move ahead in their Etsy business. A friend of mine will be leaving her FT job to sell Etsy full-time and this would be great to give her, even if only to “remind” her of what she needs to do to be more successful!*Sample provided for review purposes*
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